design your growth | do good work

Design Your
Growth

Let's define what growth means for you, design your Growth Plan and implement it together.

$50M & Inc. 5000
revenue team built & led
1,000+
founders trained, private programs
60+
countries reached · public trainings
$25M
direct response ad spend overseen
"Raul is like mckinsey, but for entrepreneurs."
spencer shaw ceo & founder · podkick media
DGW / 002   the thesis
growth means something different for every founder

you don't have a "growth" problem. you have a design problem.

most B2B founders know they need to grow. where it breaks is not knowing what growth actually means for them, what path to take, and how to get there without it becoming unsustainable.

01 growth

Growth means something completely different depending on the client I'm working with. For some, it's the same revenue with fewer hours needed from you in the business. For others, it's doubling in the next three to five years. For others, it's more headcount. And for a few, it's the right infrastructure to support your revenue growth. Wherever you are in your growth journey, let's design it so we get there together, sustainably.

02 strategy

Diagnostics and strategy come before anything else. Pricing, offers, go-to-market, operating systems: none of it compounds until you know exactly where you are, where you want to go, and what has to be true to get there. That's where we start.

03 operations

Operations doesn't mean I run your business. It means we design your operating systems together and I guide you to run them. The AI operations layer is how you do more without more headcount, and the way you build a business that moves even when you step away.

04 relationships

Growth in B2B is a relationships game. The right relationships are your fastest path to the right revenue, and sourcing them well is both a strategy and a practice. I'm in your corner every step of the way.

DGW / 003   how I help

how I help

I specialize in growth and operational strategy: redesigning your offering, pricing, your go-to-market and sales process, and how your company operates, leverages AI, and builds the infrastructure necessary to reach your growth goals.

Here are the levels I work with you and your team:

Strategy & Implementation Advisory

We co-develop your Growth Plan that aligns your company's purpose, mission, and goals with your ideal clients, offerings, revenue model, marketing, sales, and operations. With it, you get concierge support and my expertise every step of the way to see it through.

Implementation (by invitation only)

We build part of or all of your Growth Plan and run it with you.

DGW / 004   how I work
hands-on advisory

from carrying your business to designing its growth.

grow boldly. with confidence.

three phases, no decks for the sake of decks. I move from understanding your business, to designing its future state with you, to walking alongside you in real time to get there.

I

deep understanding

I audit your pricing, pipeline, operating systems, and positioning against what has to be true for you to reach your goals, so no assumptions carry forward into the design.

weeks 1–2  ·  audit + growth plan
ii

strategy co-development

I build your tailored growth plan with you, anchored in your numbers and your market, not a template. we design your growth across the four:

1. profit design: price to the value you create
2. positioning & offers: offers that guide, don't sell
3. gtm & sales engine: a pipeline aligned to how clients buy now
4. core operations: the operating system + AI ops layer

weeks 3–6  ·  design + decisions
iii

guided actualization

I work alongside you and your team on the install with a call cadence, unlimited async support, AI operations systems, and I'm your revenue co-pilot on every deal that matters.

ongoing  ·  advisory
DGW / 005   the ethos

do good work is not a label. it is a way of living.

the constant and diligent effort to achieve a new level of excellence in your own life. the hidden inner beauty behind the struggle, the effort and discipline and focus that goes unnoticed. not perfect, but imperfect.

if you've been settling for anything less than who you know you are, I invite you to do good work.
Raul
DGW / 006   words from founders

the strongest case is theirs.

Here's the most honest proof I can offer you. The question is: are you willing to make this work for you?

"we engaged Raul to support our global business development efforts, and the results were exceptional. based on our target account criteria, Raul delivered highly focused prospects that allowed our team to hit the ground running. his work significantly shortened our sales cycle, removed ambiguity, and directly connected us with the right decision-makers. the intelligence Raul provided was truly impressive, leveraging real-time events, public disclosures, and corporate news to strategically guide our outreach. what previously would have taken our marketing and sales analysts several weeks to compile, Raul delivered efficiently and actionably. I highly recommend his services to any organization looking to accelerate their pipeline."
michael sobolewskiceo, kinetic business partners
"I've had the pleasure of working with Raul over the last year and, to be honest, I'm utterly impressed. his abilities are really quite extraordinary on so many fronts, from vision to strategy, from bottlenecks to streamlined, optimised processes that make business growth way less painful. bottom line, don't hesitate to reach out to Raul. you will NOT be disappointed."
andrew mcduffchief marketing officer
"Raul's program has been an excellent investment."
jennifer baughfounder, ycp
"Raul has the power to weave together all your needs as ceo with an integrated team, not just for smooth operation but for how you can scale up and maintain focus on high leverage activities. a one of a kind unicorn."
liana lingfounder, power up strategy · ceo, adskills
"I have a pretty structured game plan, and it's been one of the best investments I've made."
chris alonzofounder, digital hook
"Raul is nothing short of a genius when it comes to systematizing your agency and tackling complex marketing and operational challenges. he possesses a wealth of knowledge and experience that he's more than willing to share, and his guidance and problem solving skills are unparalleled. he has a knack for simplifying even the most complex issues."
howie leegrowth marketer
"we're slated to have one of the best years as a company, and Raul has been absolutely instrumental."
regina bethencourtceo, tenuto
"Raul has helped us improve our quarterly meetings, have more structure and accountability with team members, and become better leaders. he's been extremely impactful for our organization."
brady stoeltzingcoo, bateman collective
"Raul has the rare combination of depth and breadth of skills, combined with the patience and passion to help others. he's particularly good at helping people streamline and codify their internal business processes in order to scale."
victoria griggsceo, straight line marketing
"compassion, creativity, confidence. those are the three words I'd use to describe Raul. he keeps the main thing, the main thing. he's invested in people, and knows that when you take care of people, the results, the money, the success all follow. Raul is someone you want to work with if you want results and an experience."
dr. galen detrikco founder, the thrive dentists
"Raul's method is a must for business owners, especially ones that lean toward a more creative mindset instead of an analytical one."
justin darbybusiness owner
"productive profits does more than impact your business. it will impact you towards success in every facet of life you are called to."
jody mathesoncreative strategist
"working with Raul has given me my time and my sanity back."
aaron parkinsonceo, 7 mile media sezc
"Raul brings in the human element and says: let's talk about you, your goals, your business, your ideas, your customers, your mindset. all these different elements. that's where the secret sauce is, being able to bridge the gap between the data and the human side of the business."
john nemofounder, nemo media
"within 3 months, I made progress that I'm pretty sure I wouldn't have made without Raul, because he nudged me in the right direction and gave me the structure to do it."
harry palmerconsultant
"I can't imagine trying to grow this company without Raul's help. Raul is someone I can trust."
jimmy colemanfounder, leadballer
"I now have the tools, the clear communication strategy, marketing strategy, and really overall business strategy to scale our business to meet the needs of the people we serve. Raul has made this possible and has made it very clear of how we're going to reach our goals."
scott weemanfounder, cir
"Raul has given us a much better idea of how profitable each unit of service is that we're providing our clients, and that's given us a lot of peace of mind. and the sales strategy, not only coming up with outreach scripts and a process but also metrics that we can execute on every week."
alan james duropartner / coo, nextwave co
"my only regret is that I didn't work with Raul sooner in my agency career. would have saved me a lot of headaches and a lot of frustration long term. if you have any questions about working with him, ignore the questions, trust yourself, make the decision to jump in, and you will thank me for it later."
rory millerfounder, vybe media
"I highly recommend working with Raul if you're looking for different strategies and processes to help scale your business, to make more money without feeling like you're just trying to stay above the water every day."
christine marie lacayofounder, christine marie lacayo llc
"Raul has helped me develop a plan I could follow step by step to get my product out into the world in an effective way, in ways that I never even thought of before. he has given me the confidence I need to do the best work possible."
dr. mark heymanthe diabetes psychologist
"Raul has a bias for simplicity and action, and it helps cut through a lot of the noise to focus on the right things."
peter bluteexecutive director, ycp
"honestly, this is one of the best business cohorts I've done."
andrew royalfounder, full stack revops
"Raul is an amazingly supportive teacher and coach."
tracy ryefounder, tracy rye, llc
"just one phone call with Raul helped me build a team design plan for my company, allowing us to handle our scaling needs, become more profitable, and more productive. the insights from our weekly masterminds have really helped grow my company."
richard matthewsfounder, push button podcasts
"Raul is one of those people who becomes a major asset in your business the moment you speak with him. most importantly, he cares about getting people results, and it shows."
john michael morganbranding consultant & business coach
"I love the way Raul's mind works. he has the unique ability to make order and systems in places I see complete chaos."
mike zimovmarketing expert
"in the last 8 months of working together, our business has grown substantially and we're operating much more efficiently. Raul has been absolutely instrumental."
aj wilcoxfounder, b2linked
"with one idea alone, Raul helped me identify significant cost savings opportunities in my company."
jeremy keanfounder, sudz fundraising
"Raul personally gives you the roadmap you need to succeed as a ceo, but he also does it in a way that takes your business on the journey it needs for maximum impact."
brandon clarkentrepreneur
"working with Raul has been one of the best investments I've made in my business in the past 3 years. he is a catalyst for growth."
sara murrayceo, murmaid international
"Raul has a charismatic and systematic way of explaining situations that would otherwise seem complex and unfathomable. a rare combination in a world of cookie cutter coaches."
lee brookerdigital marketing consultant
"Raul is a great business coach. he helped me get clear on the value I bring to my target market, where to reach them, and what message to deliver. he helped me build a step by step plan on how to market to my clients and measure how things are going."
dr. jason cartersoftware developer
"Raul has helped me understand the daily deposits I have to do today to make an impact tomorrow, and fit that within a schedule that works for me and my lifestyle. he's also helped me better package my services in a way that increases my dollars and positions me as the strategic leader I am, instead of a pool of sameness."
janelle amosfounder & chief strategist, elevate growth
"if I could say a 12 out of 10, I absolutely would. it was probably one of the best programs I have been in. Raul is one of the best coaches I've worked with, because of his knowledge, his insight, his approach to things."
stephen ghentceo, fihr media
"systems, systems, systems. Raul hates this word, but he's a genius at systems that help you scale income while reducing stress and workload. he's helped remove me from most of the tasks in my business, automate with people and tools, and grow a true lifestyle business."
sean kempcopywriter
"competent, strategic, and effective are the words that come to mind when I think about the approach Raul took with our organization. but caring and ownership are the first words I think of. that's what you get with Raul."
todd johnceo, memberworks
"Raul's strategies have led me to significant growth and success. most impressively, Raul has helped me turn my intuited ideas and habits into productizable services that can be delivered at scale."
zach hammerreal estate marketing consultant
"Raul's simplicity cuts to the heart of what you need to do to really scale your business."
charles alexanderbusiness owner
"what I've been missing is the compliment to my genius. Raul is helping me think differently than I am used to thinking, which has helped me take that leap forward. trying to figure all these things out alone would be overwhelming."
john wojtasekfounder, golden eagle creative
these testimonials represent individual experiences with Raul's programs and services. your experience may differ based on your business situation, experience, desire & effort level, and implementation of strategies. no specific results are guaranteed.
DGW / 007   the operator
Raul Hernandez Ochoa
Raul Hernandez Ochoa

I only help you do
what I've actually done.

from teams I actually built, P&Ls I actually ran, and clients I actually scaled

I don't have an mba. I haven't been in forbes under some number, and there are no paid awards on the shelf.

what I have is a decade of building and leading revenue teams, scaling service firms, and training thousands of founders in private rooms. I design growth and operations strategies, and I bridge them to immediate execution: because the strategy only matters if it goes live.

I only partner with leaders who develop people, not exploit them. I'm most useful in quarterly, long form engagements where the goal is transformation, not a transaction. if that's your kind of work, we'll get along.

outside of this, I surf (not a pro), train for triathlons, power lift, chase my kids around the house, and take my wife on adventures from time to time.

Raul
Raul in workshops, on stages, with founders
private cohorts · closed-door workshops · founder sessions · leading teams end to end

ready to design
your next chapter?

three ways to begin, whichever fits where you are. calls are working sessions, not pitches, and if we're not a fit, I'll tell you in the first fifteen minutes.