Redesign how you operate for the agentic era | Do Good Work

For owner-operators of consultancies and agencies

Redesign how you operate for the agentic era

Let's redesign how you operate, create value and grow in the agentic era and work together to make it real.

$50M & Inc. 5000
revenue team built & led
1,000+
founders trained, private programs
60+
countries reached · public trainings
$25M
direct response ad spend overseen
"Raul is like mckinsey, but for entrepreneurs."
spencer shaw ceo & founder · podkick media
DGW / 002   the thesis

growth begins with your operations.

01 operations

When we leverage AI in your operation, it doesn't mean it does everything for you. It means your intellectual property becomes your operating system, and now you're able to execute work at the speed of your thoughts and enable your team to create more value. This supports everything else in your business, from value creation to your business model and go to market.

02 value creation

Once we move beyond automation and augmentation, we get to find where net new value exists inside your organization: how you help clients go further, go wider, or deepen the relationships you already have. This is where net new exists, and this is where the fun begins.

03 strategy

When value creation opens up inside your business, you start to look at your business model completely differently: the key partners you work with, your key relationships, your go to market, and your price points, because your costs and your pricing model shift too. And if you do it proactively, you meet the market where it is, and where it's heading, in the agentic era.

04 relationships

We make sure relationships grow along the way. Just because we're leveraging new technology doesn't mean we're replacing humans. We're amplifying humans and keeping them at the center: the relationship, the judgment, the expertise all stay yours, and the goal is to make you more capable, never to replace you quietly.

DGW / 003   how I help

how I help

I specialize in growth and operational strategy: redesigning your offering, pricing, your go-to-market and sales process, and how your company operates, leverages AI, and builds the infrastructure necessary to reach your growth goals.

we meet you where you're at and what you need.

start here

operations

First, we redesign how you operate.

Leveraging AI in your operation doesn't mean it does everything for you. It means your intellectual property, the way you think, the way you make decisions, the way your team already works, becomes your actual operating system. You get to execute at the speed of your thoughts, and your team gets the room to create more value instead of getting buried in the work that used to eat their day.

This is what we do when we design your AI COO: a customized AI operations system installed inside your business and configured to how you actually work. We scope where the agents create the most leverage, connect them to the tools you already use, and hand over a system you own from day one.

learn more about owning your ai coo
then

growth strategy

From there, we work together to find net new value.

It starts with deep understanding: auditing your pricing, your pipeline, and your positioning against what has to be true for you to reach your goals, so nothing moves forward on an assumption. When you leverage agents for your operation, you create augmentation for yourself and your work, and with that new time and opportunity, we find and seek net new value. And when we find that net new value, we work on your value proposition: redesigning your business model, your positioning, your pricing, and your go to market. And we also dial in how we attract the right prospects with the new offerings we develop together. This is how we build your Growth Plan together: anchored in reality, in your numbers and your market, and designed for the future.

book a working call
separately

growth advisory

Most give you a plan and say peace out. We won't.

We're in it with you in the trenches for the long haul, and this is where we roll up our sleeves and work with you through bigger decisions, real world impact, and everything from high level strategy to helping you close your biggest deals. Advisory means concierge support: helping you make the difficult calls, handling the relationships that matter, reviewing where we need to grow and where we need to cut back, and working with you and your team as you lead and step into the future we've designed together. Advisory is an ongoing relationship. And there's an option for you and your team to fly into San Diego for a half day intensive.

book a working call
DGW / 004   the ethos

do good work is not a label. it is a way of living.

the constant and diligent effort to achieve a new level of excellence in your own life. the hidden inner beauty behind the struggle, the effort and discipline and focus that goes unnoticed. not perfect, but imperfect.

if you've been settling for anything less than who you know you are, I invite you to do good work.
Raul
DGW / 005   words from founders

the strongest case is theirs.

Here's the most honest proof I can offer you. The question is: are you willing to make this work for you?

"Raul helped me change the most important thing about my business - not my offer stack and not my pricing (yes, we changed those too), but my belief in the value I provide. … I set an ambitious goal for myself for the year, and exceeded that by 50%. I also signed my biggest single contract to date, and my win rate continues to be high - even with those changes."
jordana colepresident, ignited
"we engaged Raul to support our global business development efforts, and the results were exceptional. based on our target account criteria, Raul delivered highly focused prospects that allowed our team to hit the ground running. his work significantly shortened our sales cycle, removed ambiguity, and directly connected us with the right decision-makers. the intelligence Raul provided was truly impressive, leveraging real-time events, public disclosures, and corporate news to strategically guide our outreach. what previously would have taken our marketing and sales analysts several weeks to compile, Raul delivered efficiently and actionably. I highly recommend his services to any organization looking to accelerate their pipeline."
michael sobolewskiceo, kinetic business partners
"my only regret is that I didn't work with Raul sooner in my agency career. would have saved me a lot of headaches and a lot of frustration long term. if you have any questions about working with him, ignore the questions, trust yourself, make the decision to jump in, and you will thank me for it later."
rory millerfounder, vybe media
dozens more
"working with Raul has given me my time and my sanity back."
aaron parkinsonceo, 7 mile media sezc
"compassion, creativity, confidence. those are the three words I'd use to describe Raul. he keeps the main thing, the main thing. he's invested in people, and knows that when you take care of people, the results, the money, the success all follow. Raul is someone you want to work with if you want results and an experience."
dr. galen detrikco founder, the thrive dentists
"what I've been missing is the compliment to my genius. Raul is helping me think differently than I am used to thinking, which has helped me take that leap forward. trying to figure all these things out alone would be overwhelming."
john wojtasekfounder, golden eagle creative
"Raul has the power to weave together all your needs as ceo with an integrated team, not just for smooth operation but for how you can scale up and maintain focus on high leverage activities. a one of a kind unicorn."
liana lingfounder, power up strategy · ceo, adskills
"Raul's strategies have led me to significant growth and success. most impressively, Raul has helped me turn my intuited ideas and habits into productizable services that can be delivered at scale."
zach hammerreal estate marketing consultant
"I now have the tools, the clear communication strategy, marketing strategy, and really overall business strategy to scale our business to meet the needs of the people we serve. Raul has made this possible and has made it very clear of how we're going to reach our goals."
scott weemanfounder, cir
"Raul's method is a must for business owners, especially ones that lean toward a more creative mindset instead of an analytical one."
justin darbybusiness owner
"Raul has helped me develop a plan I could follow step by step to get my product out into the world in an effective way, in ways that I never even thought of before. he has given me the confidence I need to do the best work possible."
dr. mark heymanthe diabetes psychologist
"Raul is one of those people who becomes a major asset in your business the moment you speak with him. most importantly, he cares about getting people results, and it shows."
john michael morganbranding consultant & business coach
"Raul is a great business coach. he helped me get clear on the value I bring to my target market, where to reach them, and what message to deliver. he helped me build a step by step plan on how to market to my clients and measure how things are going."
dr. jason cartersoftware developer
"I can't imagine trying to grow this company without Raul's help. Raul is someone I can trust."
jimmy colemanfounder, leadballer
"Raul is nothing short of a genius when it comes to systematizing your agency and tackling complex marketing and operational challenges. he possesses a wealth of knowledge and experience that he's more than willing to share, and his guidance and problem solving skills are unparalleled. he has a knack for simplifying even the most complex issues."
howie leegrowth marketer
"Raul has helped me understand the daily deposits I have to do today to make an impact tomorrow, and fit that within a schedule that works for me and my lifestyle. he's also helped me better package my services in a way that increases my dollars and positions me as the strategic leader I am, instead of a pool of sameness."
janelle amosfounder & chief strategist, elevate growth
"I'd been growing my marketing agency without the support of anyone who had done it before. Working with Raul was a breath of fresh air and a much needed source of knowledge and experience. Having him in my corner to bounce questions and ideas off of was (is) great. If you're on the fence about working with him, trust me, you won't regret it."
dan fuerstowner, briefcase marketing
"with one idea alone, Raul helped me identify significant cost savings opportunities in my company."
jeremy keanfounder, sudz fundraising
"I've had the pleasure of working with Raul over the last year and, to be honest, I'm utterly impressed. his abilities are really quite extraordinary on so many fronts, from vision to strategy, from bottlenecks to streamlined, optimised processes that make business growth way less painful. bottom line, don't hesitate to reach out to Raul. you will NOT be disappointed."
andrew mcduffchief marketing officer
"productive profits does more than impact your business. it will impact you towards success in every facet of life you are called to."
jody mathesoncreative strategist
"Raul has a bias for simplicity and action, and it helps cut through a lot of the noise to focus on the right things."
peter bluteexecutive director, ycp
"I love the way Raul's mind works. he has the unique ability to make order and systems in places I see complete chaos."
mike zimovmarketing expert
"systems, systems, systems. Raul hates this word, but he's a genius at systems that help you scale income while reducing stress and workload. he's helped remove me from most of the tasks in my business, automate with people and tools, and grow a true lifestyle business."
sean kempcopywriter
"we're slated to have one of the best years as a company, and Raul has been absolutely instrumental."
regina bethencourtceo, tenuto
"Raul has helped us improve our quarterly meetings, have more structure and accountability with team members, and become better leaders. he's been extremely impactful for our organization."
brady stoeltzingcoo, bateman collective
"in the last 8 months of working together, our business has grown substantially and we're operating much more efficiently. Raul has been absolutely instrumental."
aj wilcoxfounder, b2linked
"competent, strategic, and effective are the words that come to mind when I think about the approach Raul took with our organization. but caring and ownership are the first words I think of. that's what you get with Raul."
todd johnceo, memberworks
"if I could say a 12 out of 10, I absolutely would. it was probably one of the best programs I have been in. Raul is one of the best coaches I've worked with, because of his knowledge, his insight, his approach to things."
stephen ghentceo, fihr media
"I have a pretty structured game plan, and it's been one of the best investments I've made."
chris alonzofounder, digital hook
"within 3 months, I made progress that I'm pretty sure I wouldn't have made without Raul, because he nudged me in the right direction and gave me the structure to do it."
harry palmerconsultant
"honestly, this is one of the best business cohorts I've done."
andrew royalfounder, full stack revops
"Raul personally gives you the roadmap you need to succeed as a ceo, but he also does it in a way that takes your business on the journey it needs for maximum impact."
brandon clarkentrepreneur
"Raul's simplicity cuts to the heart of what you need to do to really scale your business."
charles alexanderbusiness owner
"working with Raul has been one of the best investments I've made in my business in the past 3 years. he is a catalyst for growth."
sara murrayceo, murmaid international
"Raul brings in the human element and says: let's talk about you, your goals, your business, your ideas, your customers, your mindset. all these different elements. that's where the secret sauce is, being able to bridge the gap between the data and the human side of the business."
john nemofounder, nemo media
"Raul has given us a much better idea of how profitable each unit of service is that we're providing our clients, and that's given us a lot of peace of mind. and the sales strategy, not only coming up with outreach scripts and a process but also metrics that we can execute on every week."
alan james duropartner / coo, nextwave co
"just one phone call with Raul helped me build a team design plan for my company, allowing us to handle our scaling needs, become more profitable, and more productive. the insights from our weekly masterminds have really helped grow my company."
richard matthewsfounder, push button podcasts
"Raul's program has been an excellent investment."
jennifer baughfounder, ycp
"Raul has the rare combination of depth and breadth of skills, combined with the patience and passion to help others. he's particularly good at helping people streamline and codify their internal business processes in order to scale."
victoria griggsceo, straight line marketing
"I highly recommend working with Raul if you're looking for different strategies and processes to help scale your business, to make more money without feeling like you're just trying to stay above the water every day."
christine marie lacayofounder, christine marie lacayo llc
"Raul is an amazingly supportive teacher and coach."
tracy ryefounder, tracy rye, llc
"Raul has a charismatic and systematic way of explaining situations that would otherwise seem complex and unfathomable. a rare combination in a world of cookie cutter coaches."
lee brookerdigital marketing consultant
these testimonials represent individual experiences with Raul's programs and services. your experience may differ based on your business situation, experience, desire & effort level, and implementation of strategies. no specific results are guaranteed.
DGW / 006   the operator
Raul Hernandez Ochoa
Raul Hernandez Ochoa

I only help you do
what I've actually done.

from teams I actually built, P&Ls I actually ran, and clients I actually scaled

I don't have an mba. I haven't been in forbes under some number, and there are no paid awards on the shelf.

what I have is a decade of building and leading revenue teams, scaling service firms, and training thousands of founders in private rooms. I design growth and operations strategies, and I bridge them to immediate execution: because the strategy only matters if it goes live.

I only partner with leaders who develop people, not exploit them. I'm most useful in quarterly, long form engagements where the goal is transformation, not a transaction. if that's your kind of work, we'll get along.

outside of this, I surf (not a pro), train for triathlons, power lift, chase my kids around the house, and take my wife on adventures from time to time.

Raul
Raul in workshops, on stages, with founders
private cohorts · closed-door workshops · founder sessions · leading teams end to end