[1on1] How To Create And Add A New Product or Service Your Customers Actually Want

We’re going to be talking about how to create and add new products and services that your customers will actually want… but we do not have a crystal ball. What we can do is make strategic market research… When you do market research you can know what your customers need.


  • What happens when you do market research – 1:40
  • Understanding the buyer psychology – 2:16
  • The ideal customers narrative – 3:33
  • Getting qualified leads – 4:06
  • Having more predictability in the business – 4:37
  • Understanding the customers’ feelings: 7:00


Episode Resources