If words are a mirror of the mind,
then the questions we ask ourselves reveal the direction we are heading in.
Jim Collins, one of my favorite business authors, gives us 2 great questions to begin a strategic conversation:
“What business are (actually) we in?”
“What business should we be in?”
To go one step further,
I suggest you tie the answer to these 2 questions
with the answer of the following:
“What mission are we on?”
Case Study:
One of my clients is on a noble mission,
she wants to employ 40 other working moms, give flexible work hours, and reshape work culture.
This mission anchors to the 2 supporting questions Jim Collins offers us.
What’s your mission?
What business are you in?
What business should you be in to align more with your mission?