If words are a mirror of the mind,

then the questions we ask ourselves reveal the direction we are heading in.

Jim Collins, one of my favorite business authors, gives us 2 great questions to begin a strategic conversation:

“What business are (actually) we in?”

“What business should we be in?”

To go one step further,

I suggest you tie the answer to these 2 questions

with the answer of the following:

“What mission are we on?”

Case Study:

One of my clients is on a noble mission,

she wants to employ 40 other working moms, give flexible work hours, and reshape work culture.

This mission anchors to the 2 supporting questions Jim Collins offers us.

What’s your mission?

What business are you in?

What business should you be in to align more with your mission?