A hill I’ll die on:
all business is relational.
Product based services depend on the brand (personal or corporate)
Project based services depend on the relationship (1on1 or 1 to many)
And the faster we move, the more we lose our human touch, being personal, and building a relationship outside of the pixels…
As silly as it sounds:
Every year I buy a bulk box of beautiful thank you cards to send to potential clients, existing relationships, referral partners, and anyone else I feel like sending one to.
To be clear:
thank you cards do NOT make a difference…
being intentional with who you build a relationship with DOES make a difference.
Who do you need to send a handwritten, ugly but human thank you card?
Don’t overthink it.