I was just on a talk show podcast

(prob THE most fun pod I’ve been on)

and even though their main thing was e-commerce etc…

the main theme the crew said the most

is the fact that

people matter

How does this relate to profit design?

The future of business is human.

Just how:
• one of my agency owner friends keeps clients for years (8 years coming this December)
• the formula for increasing LTV is relationship x results
• you work with humans to get stuff done

If you are not kind to
• yourself, your team (supporting them with what they truly need)
• your vendors and strategic partners
• your clients

doesn’t matter what business you’re in

you’ll have a terrible time

and

won’t be in business for a very long

why?

Because people matter.