Clients are ready on their time, not yours.
I’ve had my best clients sign after back and forth for over 6 months (some as much as year)
Not because they were kicking a decision down the road
but because they weren’t genuinely ready
- important project needed to be completed
- not the right team in place
- key team member quit
the fine line is finding the thread between a legitimate reason & procrastinating a decision
so what can you do?
1 – dont push
2 – challenge assumptions
and 3- guide to a reasonable solution (even if that means touching base at a later date)
Dont fall for the brainwashing of “end of month” anxiety and the fear of a “down month”
focus on the bigger picture:
- YTD mindset vs MTD thinking
- long term relationships vs transactional
- the infinite game vs short term “gains”