One of my early mentors wrote "a startup's culture will either be defined by you (the founder) or the team" in his book Startup Culture Mindset

I couldn't agree more. 

Because it's based on design. 

I'll go ever further that 
-your sales process
-your team execution
-your sanity as a leader... 

Is built by YOUR design. 

Either by lack of design (it'll be obvious) 


Designed intentionally and iterated over time (the results will be obvious) 

How are you designing?