One of my early mentors wrote "a startup's culture will either be defined by you (the founder) or the team" in his book Startup Culture Mindset I couldn't agree more. Because it's based on design. I'll go ever further that -your sales process -your team execution -your sanity as a leader... Is built by YOUR design. Either by lack of design (it'll be obvious) or Designed intentionally and iterated over time (the results will be obvious) How are you designing?
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