There will be competitors who

• are cheaper than you
• promise more than you do
• yell louder than you online

and win the deals you almost had…

The key thing to remember is:

who are you attracting?

because the deals you lose

may be the wrong type of client.

The fine line to balance

is the balance between your positioning & your ideal client

Will you hold that line and only let the right type of client in?

Or (because we are not delusional founders)

is the market telling you something?

Are you getting feedback on

• Your offer
• Your target market buying preferences
• Your pricing or terms?

Let me know your experience