Even Snoop Dogg Won’t Save Your Marketing

Great marketing does not consist of:
• pretty design
• hype and virality
• celebrity endorsements
• expensive PR placements

Case study:

The smokeless fire pit brand whose Snoop Dogg ad went viral just replaced its CEO after the failed campaign.

Lesson:

Great marketing:
• generates revenue
• speaks to one person
• solves a specific problem
• generates revenue (cannot be overstated)

Anything less, is simply arts and crafts.

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