Everything Is Intent

Here’s my observation on new business development:

There’s nothing “new” under the sun

-> Content marketing drives intent-based inbound
-> Intentional outreach drives warm follow up

Once you understand this, you can “drive demand”

or as I like to put it

“channel already existing market demand” to what you do (since demand creation is driven by culture and markets, not by us marketers and entrepreneurs)

Bonus points: you can use paid ads to accelerate the exposure of your content.

Yes, ads still work (LinkedIn is projected to generate about $7B in 2024)

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