I had 2 separate friends I trust tell me to read:
1 – The Science of Scaling by Ben Hardy
and
2- Company of One by Paul Jarvis
Two distinctly different ethos:
“10x your business in 3 years or less”
and
“How to grow a company that doesn’t grow”
It might seem these books are starkly different from one another
but I think these 2 books share 1 common thread:
These are paths you can take to achieve and sustain success.
To optimize for what you perceive to bring you happiness and help others win alongside you.
Both avenues can help you build a resilient and successful company
So when you’re scrolling and reading success stories or lessons online
consider:
What are they optimizing for?
If that aligns with your true north, go deep.
That way you won’t get caught up with someone else’s definition of success.