We like the word “optimize”

but in reality, this can feel scary

Optimization can mean
• letting go of the wrong clients
• saying “no” to the wrong opportunities
• learning to be patient with yourself and the process

you have to make hard decisions

and feel “1 step back, 2 steps forward”

but the key thing to remember is:

it works

if you have your revenue design

your vision for the future

and market validation

you have the right ingredients to thrive during optimization

you’re also not alone

a lot of entrepreneurs (friends & clients)

are going through optimization phases

and even though its “hard”

the early benefits are almost instantaneous

“relief”

“better mindset”

“I feel more confident”

Are you going through an optimization phase?

Let me know.