How are you framing your sales conversation?
Low Dollar Framing:
• talk about your service
• discuss how your services help
• educate how you created your service
High Dollar Framing:
• talk about the problem they (your prospect) faces
• discuss the method you follow to solve their problem
• educate how each part of the process will feel like for the client to solve their problem
The lesson?
Lead with their problem
and only talk about what needs to be true for that problem to be solved
anything else is useless.