How David Brands Can Compete & Win Against Goliaths with Tracey Saenz

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Tracey Saenz is the principal and co-founder of Social Currency, a marketing agency that helps David brands compete against Goliaths. For the past 20 years, Tracey has taken innovative brands to market, both B2B and B2C, from startups to Fortune 100 companies.

She’s on a mission to proliferate innovation by removing the roadblocks that face David brands as they compete against Goliaths.

Here are 4 major takeaways you’ll get from the episode: 
-Simple frameworks startups can use to face uncertainty
-Tools you can use to address all key decision-makers in your B2C or B2B buyers journey
-How to empower new decision influencers at the end of a decision for B2B sales
-Questions to ask when creating metrics at different points of your sales process
Connect with Tracey: 
Insta: @get_social_currency

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