Anna is a product and marketing professional specializing in tech, SaaS, and startup growth and is the Product Marketing Manager at Supermetrics.

At supermetrics she’s overseeing the launches of new connectors (Instagram Insights, HubSpot, Taboola, Pinterest Ads, Snowflake, and 17+ others).

She is also a host of The Marketing Analytics Show, where she catches up with marketers and analysts to learn how they’re using data to make better decisions.

Highlights

• Data metrics right now – 2:21
• How Supermetrics works – 3:19
• Data Studio for getting reports – 4:32
• Google Analytics – 5:18
• The market needs are changing – 7:08
• Why use Supermetrics? – 8:47
• Tools super user-friendly – 11:55
• Having accurate data – 14:35
• Marketers are not just marketers anymore – 19:55
• Google Data Studio – 23:34
• What a data warehouse is – 26:26
• The place where you should store your data – 28:34
• Data trends – 31:02

  Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Anna Shutko
• https://supermetrics.com/
• https://fi.linkedin.com/in/annashutko