When you own your craft, it becomes an extension of who you are.
You start thinking about it… most of the time
talking about it… most of the time
maybe even writing about it… most of the time
it becomes a healthy obsession.
Now before you revolt at the word, you have to admit you probably already have an obsession.
maybe its
• cheap dopamine for using your phone
• sugar
• news cycles…
the key is to deliberately choose what you allow into your mind
and hone that focus into your craft
to serve your clients better
market better
and be exceptional at what you do.