Growth isn’t as linear as some “experts” preach
But it’s also not a total mystery.
That’s why I rely heavily on building frameworks based on what’s working for my business and clients vs fade into the coolest tactic or script…
Why this approach?
a framework boils any proven activity down to first principles.
It helps you see what’s working, what’s not, and how you can adapt your inputs to fit your market, offer, and team.
It’s similar to when I bought an Ironman training program.
Everything was tailored around my athletic experience, my time constraints as a dad, and the specific course length I’m preparing for.
The only variable I truly control is doing the work every single day.
That requires commitment and follow-through
but it also gives me clarity about exactly what to adjust when things don’t go as planned.
When results stall or fall short, you can return to the framework’s basics:
What micro adjustments can you make? (Doing this also forces you to see what you variables you truly have control over)
With that first-principles thinking, make the change, test it, and measure it to see how things improve.
This is where the details matter
* Maybe adjust the headline to the email you’re sending
* Testing a new audiences in your ads
* Adjusting your LinkedIn messaging copy
* Targeting a slightly better social signal in your outreach
The list goes on… and yes it can get overwhelming. But this is where teams fail. They stop at the FIRST issue, don’t reiterate and try again.
When I see that ^ Its like me giving up on my triathlon dreams because I fell on my bike after my legs gave out during a long ride… (true story, needed to train my legs to failure… and learn that I need way more electrolytes the hard way lol)
But that’s the power of frameworks:
they reduce chaos by focusing on consistent, quality inputs.
In business and in training, they let you “Do Good Work” without burning out on guesswork and successfully achieve growth.
What’s one daily action you can commit to AND measure this week to make your growth goals less elusive?