Language That Shapes Relationships

The old way to win new business and talk to clients
• “Reach your goals”
• “Here’s what I can do for you”
• “This is what can be a part of your overall strategy”

The new way:
• “Reach our goals”
• “Here’s what we can do together”
• “This is what can be a part of our overall strategy to”

See the difference?

One is distant, the other collaborative.

One is a vendor, the other a partner.

Which one would you work with?

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