Lessons from Vetting 700+ Marketing Agencies with Behdad Jamshidi

Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an “agency matchmaker,” he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintains that just sticking to commitments and clear communication can help agencies stand out. It also reinforces the importance of having clearly defined values, hiring the right employees, and taking on aligned customers. 

Who’s The Guest? In the past 4 years, Behdad (or Bee) has met with and assessed over 700+ marketing agencies and vetted them down to a lean 90 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skill set lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.

 

Episode Highlights

  • Bee’s background in marketing, engineering and strategy
  • How he acts as a conduit between business owners and marketing teams
  • The start of Bee’s story: His background as an engineer and his shift to the marketing world
  • Type of workload agencies of different sizes can manage
  • The importance of understanding the inner workings of an agency when vetting them
  • The differentiation of B’s approach from other vetting services
  • The unique competitive advantages agencies are using nowadays
  • The importance of agencies knowing what businesses actually need before implementing services like SEO
  • Tips for agencies or service providers on what to focus on in order to survive the competitive market

 

Episode Resources

 

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