Product Market Fit is all in the name

Yet we overcomplicate it when we design our products and services.

Product market fit does not begin with your product

Look at your product or service and ask

“who cares?”

Right now in your defined niche

there are “nice to have” problems that can be solved

and punctured artery problems

where your ideal clients say (not to you but in their head)

“this problem consumes my mental energy”

Once you find that hook point

& identify the trigger that makes your market take action

only then can you design your product (or service)

as part of or the entirety of the solution

Depending on how you design your business

and the level of involvement you want to have in your client’s life.

Product led growth is an illusion.

Market led growth is the way.