Product Market Fit is all in the name
Yet we overcomplicate it when we design our products and services.
Product market fit does not begin with your product
Look at your product or service and ask
Right now in your defined niche
there are “nice to have” problems that can be solved
and punctured artery problems
where your ideal clients say (not to you but in their head)
“this problem consumes my mental energy”
Once you find that hook point
& identify the trigger that makes your market take action
only then can you design your product (or service)
as part of or the entirety of the solution
Depending on how you design your business
and the level of involvement you want to have in your client’s life.
Product led growth is an illusion.
Market led growth is the way.