If you’re selling subscription services without a proper diagnostic or roadmap, you’re essentially waving a white flag that your industry is in the mature stage of its lifecycle.
In other words, you’re recycling the same offer and scrambling for a fresh selling point – just like how ebike companies reimagined bicycles to keep selling the same product (that’s the strategy mature and declining industries take btw)
But here’s the twist:
Your industry is probably still in a growth stage.
Competing only on business model as your core differentiator isn’t enough.
Once your market catches wind, they’ll copy you and butcher the value
and if you solely focus on the delivery of work, AI will challenge you on the price.
As professionals, you need to guide your clients toward a clear, tangible transformation (an after state)
while packaging your solution around the offer the best and highest paying client seek:
the “we can handle that, consider it done” solution.