I’ve never had outreach fail me.
From reaching out to people to:
- be a guest on podcasts
- asking influencers to be on my podcast
- getting appointments with potential prospects
How?
1 word:
relationship.
I see this with my clients and also with the market:
we all want the prize like
- getting that continuity subscription retainer
- selling a big project
- feeling the dopamine rush of a win
but we dont’ want to make the down payment of
- patience
- being a cool human to others
- seeking first what’s important to the other person
The biz dev strategy I build for clients and follow myself is built on these premises:
REFRAME:
❌ What solution do I want them to buy from me RIGHT NOW?
✅What is my prospect trying to solve RIGHT NOW given my market intel and buying signals?
❌ How many MQLs did I add to the pipe? How many SQLs did I talk to?
✅ What did I learn from my MQRs (marketing qualified relationships) & SQRs (sales qualified relationships) today to empower them tomorrow?
see what happens…
Thankfully with AI SDRs being human and building a relationship is even more in demand.
Because at the end of the day
- complicated, multi 6 figure and million dollar deals
- building a new partnership
- talking to cool people on your podcast
require building a real human, authentic relationship.