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Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack, and real-time direct mail campaign analytics. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.
Highlights
- Who Dennis Kelly is
- How he niched down specifically in direct mail
- How he started with the direct mail market
- Why direct mail is making a bigger impact
- Why some companies are struggling with their marketing strategy
- Is direct mail better in remarketing campaigns for warmer audiences or if you’re doing a direct, cold outreach?
- How they balance automation with a delightful experience
- What the best places are to reach out to Dennis and know what he’s up to
Episode Resources
- Connect with Raul Hernandez Ochoa
- https://www.linkedin.com/in/dogoodwork
- https://dogoodwork.io/work-with-raul
- https://dogoodwork.io/podcast
- Connect with Dennis Kelly
- https://www.postalytics.com/
- https://www.linkedin.com/in/dennisjohnkelly/
- https://www.linkedin.com/company/postalytics/