Remember: everything works.
But not everything works the first time.
You might have 12, 20, 40 clients
some win
some don’t
what’s the difference?
• The offer
• The market
• The strategy
• The beliefs about the strategy (huge)
If a client doesn’t get the result you wanted
identify if its
• a skillset issue
• a belief issue
And from there correct
Skillset:
• Your issue: train & develop your team
• Client’s issue: support them to understand
Belief:
• Your issue: reshape the ideology within your culture
• Client’s issue: address their hindering beliefs head on (ideally before they become a client so you know ahead of time if the relationship will work our or not)