The #1 Measurement to Your Agency’s Success

Do you know the #1 measurement of your agency’s success?

No it’s not a KPI

no it’s not a revenue or profit number (even though that matters)

The #1 measurement is

the speed in which you can close open communication loops with
• your team
• and your clients

Open loops (unfinished ideas, projects, conversations) kill progress

Not only does it create disorder inside your team

clients hate it since they can only see from the outside
• what you tell them
• what you do

And if you keep them on the edge all the time with no clear expectation of what’s next

they’re out the door.

Focus on the basics:
• keep track of what’s been said
• actually do what you said you’d do
• over communicate & guide your team + clients

it’s that simple.

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