Do you know the #1 measurement of your agency’s success?
No it’s not a KPI
no it’s not a revenue or profit number (even though that matters)
The #1 measurement is
the speed in which you can close open communication loops with
• your team
• and your clients
Open loops (unfinished ideas, projects, conversations) kill progress
Not only does it create disorder inside your team
clients hate it since they can only see from the outside
• what you tell them
• what you do
And if you keep them on the edge all the time with no clear expectation of what’s next
they’re out the door.
Focus on the basics:
• keep track of what’s been said
• actually do what you said you’d do
• over communicate & guide your team + clients
it’s that simple.