The 1 Thing to Never Do During a Sales Negotiation

I’m not a believer in hard and fast rules

especially in dynamic situations such a sales proposal with a prospective new client

expect 1 special rule that I always hold fast to during proposal negotiations

and that I urge clients to do the same…

The rule:

Never give discounts.

Here’s what I tell clients to tell themselves:

“I never give discounts

I can negotiate
• payment terms
• scope & timelines
• and even price given a substantial change in scope

but never discount my work.”

Try that when holding fast to your proposal.