this is the game of business in a simple equation:
creating asymmetrical value =
where clients feel tremendous value for the dollars that they’re giving you
and
you find a way through your crafty ingenuity to maximize value without maximizing your expenses and create a profit.
I personally like this because
• as a creative, it forces me to create
• it forces me to be efficient (and leverage tech)
• it places a heavy emphasis on the relationship with the client