The Difference Between a Professional & A Crafts Person

Was chatting with a pod guest who runs a portfolio company

where he buy businesses and builds their value up over time

he’s hired dozens of agencies to do sites and work for his companies

and he explained all of them
• have high quality work
• their creative is good
• they build beautiful things

yet he tells me he has yet to find a quality, professional agency…

“wait what?” I asked

what he said was quite remarkable:

Each agency might produce great work

• how they show up on calls
• how they communicate async
• how they keep you up to date proactively

is the difference maker

between a professional

and someone who is simply good at their craft.

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