Efficiency

– is quick

– is creative to find new ways to get to the same outcome faster

– leans toward being productive

– is direct

– can save time or money

– is needed

Effectiveness

– is not binary

– goes the extra mile

– is human

– makes a difference

– looks towards long term success

You can have both but you should never confuse the two.

Make a difference. Be efficient but don’t forsake being effective.