Efficiency
– is quick
– is creative to find new ways to get to the same outcome faster
– leans toward being productive
– is direct
– can save time or money
– is needed
Effectiveness
– is not binary
– goes the extra mile
– is human
– makes a difference
– looks towards long term success
You can have both but you should never confuse the two.
Make a difference. Be efficient but don’t forsake being effective.