The ethos of doing good work…

There are a lot of things you CANT control:

• the market

• your clients’ decisions

• unexpected setbacks

and so on…

Yet, there are very few important things you actually CAN control:

• your goals

• your focus

• the strategies you use (you can build this yourself or get someone whose done what you want to achieve to build one for you)

• your frame of mind

• your daily execution…

Out of all of these, your daily execution (your quality inputs = doing good work) is probably the most important.

With daily execution + having the right focus, goals, strategies, frame of mind…

your chances of success increase nearly exponentially.

And it all starts with what you choose to do, today.

Here are a few examples of how this has worked in my life…

health

• goals = run an Olympic distance triathlon

• focus = eat right, train well

• strategies = follow the workout plan

• frame of mind = I suck now but am getting better daily

• daily execution = do today’s workout

business

• goals = serve a new client

• focus = get attention to the offer

• strategies = paid ads to warm outbound

• frame of mind = getting ghosted sucks but its 1 person closer to a right fit

• daily execution = talk to 5-10 people