I was reviewing one of my client’s sales pages
we reworked their offering not to sell their service (and only sell the outcome)
and yet
the sales page still focused on selling a service not the outcome.
This is hard to let go of as you reposition your offering.
Remember, your ideal clients:
• DONT care HOW you technically solve their problem
• DONT want to be educated about how you solve their problem
• DO want to know that you CAN solve their problem (that you’re competent)
In other words, they only want to know that you can get them the outcome they want.
That’s it.