In this must-listen episode, Taylor McMaster reveals the secrets behind the inception of DOT & Company, a cutting-edge client account management firm that focuses on elevating digital marketing agencies to new heights of client satisfaction and freeing up valuable time for agency owners looking to scale their businesses.
Taylor emphasizes the critical nature of effective communication, demonstrating how mastery in this realm can lead to higher client retention rates, fostering long-term, profitable relationships. By truly comprehending clients’ needs and desires, digital agencies can design customized strategies that drive growth, allowing them to become indispensable partners in their clients’ success.
Who’s The Guest?
Taylor McMaster is the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management (CAM) services.
To date they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT & Co. team ensures their client experience is smooth like butter.
She is also the host of The Happy Clients podcast, where she interviews top names in the industry, diving deep into what makes clients happy in the agency world.
- Use tools like client trackers and templates for quick updates, making it easy for account managers to maintain consistent communication with clients
- Understand that clients often come with baggage and past experiences, so aim to provide an excellent experience that will help build trust and retain their business
- The importance of building trust with clients and maintaining consistent communication to ensure they feel valued and taken care of
- Recognizing that different account managers and clients will have varying workload capacities, so it’s essential to find the right balance for each individual situation
- Building a community for account managers to connect, learn from each other, and address challenges together is a valuable resource for both account managers and agency owners
- Focusing on client experience can amplify the results an agency can deliver by creating strong relationships and adapting to clients’ evolving goals and expectations
- Acknowledging that some roles within an agency can be adapted to include account management responsibilities, but it depends on the individual’s skill set and the specific demands of their clients
- Connect with Raul Hernandez Ochoa
- Connect with Taylor McMaster
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