Edwin has been featured in Entrepreneur, Social Media Today, The Orange County Register, and other national media outlets. Edwin was formally educated in marketing and public relations in Hollywood, CA in the 1990s and has since coached thousands of CEOs and business leaders in the United States and Europe.
Edwin is the author of, Power Branding Secrets and Three Degrees of Separation
Highlights
- A lot of craziness going on in the world – 1:21
- Permission to engage and educate – 5:22
- The key is building a list – 6:58
- Increasing referrals – 7:54
- How to become “the obvious choice” – 8:50
- Followers on LinkedIn – 11:47
- Let’s be really good at something – 13:30
- Growth is not easy – 15:42
- What’s a nano influencer – 26:18
- You can’t see what you don’t see – 30:17
- There are four different types of referrals – 30:51
- A strategy to keep growing – 35:08
- Starting to use automation tools – 38:21
Episode Resources
- Connect with Raul Hernandez Ochoa
- https://www.linkedin.com/in/dogoodwork
- https://dogoodwork.io/work-with-raul
- https://dogoodwork.io/podcast
- Connect with Edwin Dearborn
- https://brandedshareables.com/best-referral-marketing-book/