The Tension Between Purpose & More


At first, founders grow to meet one’s needs:

• family

• mortgage

• debt/expenses

Then, purpose is added to the work

• a bigger mission or cause

• development of their team

• in support of their clients and the transformation they receive

The fine line you must traverse is maintaining discipline for the purpose of your work

and not lose sight with distractions in the pursuit of “more”

(more options open up as you grow)

as Émile Durkheim (a sociologist who helped establish the academic discipline of sociology)

so elegantly puts it:

“the more one has

the more one wants

since satisfaction received

only stimulate

instead of filling needs”

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