The Truth About What Your Clients Really Want (Hint: It’s Not Your Services)

As a reminder…

no one wants to buy your services.

When you “sell services” upfront, buyers are skeptical.

They say:
“Show me the proof!”
“What’s your pricing?”

The truth is they don’t care about what you do.

They care and pay to solve a key problem they’re facing.

That’s why you don’t need to sell “the stuff”…

Instead, sell your unique mechanism.

Right now you have a unique method or process for getting:
1 – A specific outcome
2 – For your ideal clients
3 – That solves a critical problem for them

Lead with that.

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