The Truth Behind Your Brand Positioning with Lisa Genovese

Lisa is the president of BottomLine, a company that supports Challenger Brands to evolve their business and create more impact.

For her, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not.

Her team helps clients implement high-performing strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins.