Transforming the Men’s Grooming Industry One Skin Care System at a Time with Kelley Thornton, Founder & CEO of Tiege Hanley

Raul Hernandez speaks with Kelley Thornton, CEO of Tiege Hanley. He discussed his transition from a corporate career to starting an e-commerce company for men’s health. He highlighted the challenges and learning experiences encountered during the transition, emphasizing the importance of self-belief, ethical decision-making, and treating employees fairly. Kelley expressed the company’s core values of staying connected to data, acting like an owner, and affirming these regularly. He also revealed plans for TV advertisements, potentially broadening their marketing strategy. 

Who’s The Guest? Kelley Thornton is the CEO & Founder of Tiege Hanley, a 6-year-old e-commerce company with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.

 

Episode Highlights

  • Courage and tenacity of entrepreneurs who decide to step away from their current work to start something new
  • The year-long process of leaving his corporate job to start his own company and the struggles and moments of uncertainty
  • The importance of confidence in the future and the opportunity, the advantages of prior experience, finding the market fit and making the best out of entrepreneurial opportunities
  • Being at peace with his career path and feeling in the right place at the right time for himself
  • How the experience with a company reflects how its leadership thinks  
  • The seven core values of his company
  • Examples of “acting like an owner” and how these values are discussed on a daily basis  
  • The impact of COVID on people’s mental health and how self-care trends can continue to be beneficial in the future
  • The upcoming trends in self-acceptance versus the end outcome of personal development

 

Episode Resources

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