I had this conversation with 3 different clients in the 24 hours…
Doesnt matter if you’re selling a $25k deal or a $350k deal:
If your work makes a difference in your client’s lives and business
and you go above and beyond for your clients…
You need to sell confidence.
This is not selling promises, guaranteeing a future or wishful thinking!
There’s an aura you carry that others pick up if YOU don’t believe in what you can do.
Hate to state the obvious but:
there’s no way to transfer your confidence to your buyer if you don’t have it.
So
- Share the risk involved of working with you (be honest) AND
- Focus on what you control (your proven process) AND
- Stand by the quality of work you know you and your team can produce
At the end of the day no one wants to buy average and no one wants to buy “hope this works”