I was recently interviewed on a podcast and was asked my opinion on branding for service companies and agencies.
Here’s my take on branding:
Branding is your reputation and what people say about you outside the room.
But what matters more are the words you put out there.
Are you actually being heard?
So branding, if you’re thinking of it as visuals, is not 80/20.
Would you rather have:
a nice website, super responsive, cutting design, yet has a “meh” offering and says ‘nothing to no one’ since it speaks ‘everything to everyone.’
or
A simple page, simple design, cut-through messaging. Solving 1 core problem for 1 specific someone with 1 specific next action…
Branding that talks to the right person and communicates value & differentiation
is the only thing that matters.