Why Most Marketing Fails

Hint: very few people “get” marketing

DOING marketing is NOT marketing.

Marketing is NOT
• broadcasts at scale
• campaigns and email series
• plastering brands, ads, or content

Those are ways to “do” marketing.

Marketing, at its core

is a premise

and thesis of the world

that delivers an argument

of why things as they are

need to change

leading to the conclusion…

…to the mechanism (product or service)

that will deliver that change

giving you

the opportunity

to experience that change (aka buy).

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