Hint: very few people “get” marketing
DOING marketing is NOT marketing.
Marketing is NOT
• broadcasts at scale
• campaigns and email series
• plastering brands, ads, or content
Those are ways to “do” marketing.
Marketing, at its core
is a premise
and thesis of the world
that delivers an argument
of why things as they are
need to change
leading to the conclusion…
…to the mechanism (product or service)
that will deliver that change
to experience that change (aka buy).