For botique, boostratpped teams:
founder led sales works
Here’s how I’m currently solving to scale a founder led sales motion for a client who wants to hit over 6 figures in new business per month
- Expert led podcast with founder
- Quarterly live webinars with the founder (while the team does problem/pain specific webinars monthly)
- Authority handoff via initial contact or conditioning through webinar and podcast
Unless your a big named brand, prospects want to feel the connection with the founder.