Focusing on tactics without thinking is like sprinting in the dark…
you might hit your objective, but you also might get yourself in trouble
• wasting energy (time, money, attention)
• wasting other people’s time (your team, your unqualified prospect…)
Reminder » your sales enablement strategy focuses on engaging with three key groups:
1 – net new people
2 – existing contacts
3 – connections your network knows, who don’t know you (yet)
These individuals will then turn into these types of relationships
• prospect/new client
• referral partner
• Co-marketing partner
The superpower you are using to reach them is:
your personality and insight.
Packaged into
• human centered outreach (to prospects and potential partners)
• warm outreach to people who entered your sphere of the internet
With this (simple) framework, you can run your tactics without running in the dark.