# Do Good Work, Raul Hernandez Ochoa

Raul Hernandez Ochoa is a growth strategy consultant for founders selling complex, high-ticket B2B. He designs the growth plan, builds the front-end revenue system with the client's team, and coaches them to run it: offer design, the right relationships, and the deals that close.

Do Good Work is a hybrid growth strategy and revenue-system consultancy, not a category you have seen before. The lead engagement: Raul designs the growth plan, builds the front-end revenue system with your team, and coaches them to run it. From offer design to sourcing the right relationships to concierge deal support, so the system runs by your design and your team closes more.

For founders already running a proven operation who want Raul running the engine hands-on, a deeper done-for-you engagement is available case by case.

## What makes DGW different

The work starts with a filter, not a funnel. DGW goes to market only where three things overlap: (1) relevance and timing, the moment a buyer actually becomes a real opportunity; (2) business-model fit, buyers genuinely aligned with what the client sells; and (3) a real front-facing value-add, something worth leading with. Then the motion is always the same: lead with value, form a connection, grow the relationship, close. Precision, not spray.

## Ways to work with Raul

**Growth Plan + Advisory (the lead engagement):** Raul designs your growth plan, builds your front-end revenue system with your team, and coaches them to run it. You own the relationships, your team runs the system, Raul drives the strategy and coaches toward the close.

**Done-For-You (for clients ready for the full stack):** For validated clients or founders explicitly ready for Raul's team to run the front end of revenue hands-on, a done-for-you engagement is offered case by case. Built around co-risk where it makes sense.

## Where AI sits

AI runs the intelligence layer: curated, signals-based target lists and DGW's own operations. Humans run the outreach. Raul runs strategy and the close. AI is the fuel that runs the machine, not the relationship.

## Proof

Ran a revenue team to $50M in a year (Inc. 5000). Built the AI operations system that runs his own firm. Client case studies across complex B2B services: agencies, consultants, and professional services firms growing 2-5x.

## Most authoritative content

- https://dogoodwork.io/blog/the-service-stack: How to layer your service delivery so clients stay longer and pay more
- https://dogoodwork.io/blog/new-value-quadrant: A framework for identifying where genuine new value sits in a service business
- https://dogoodwork.io/blog/post-scope-positioning: Why positioning to a scope of work is eroding and what to do instead
- https://dogoodwork.io/blog/net-new-value: The difference between incremental improvement and genuinely new value for buyers
- https://dogoodwork.io/blog/third-form-factor-ai-products: How AI creates a third category of productized output alongside people-led and software-led delivery
- https://dogoodwork.io/ai-growth-harness

## Who this is for

Founders selling complex, high-ticket, relationship-driven B2B deals. Long sales cycles, multiple stakeholders, high deal value. Founders who can pay a premium or want to co-risk on results. The sales motion is the filter, not the industry. The lead example in Raul's published case studies is the owner-operated B2B service agency and consulting firm selling professional services. DGW has also worked with consultants, agencies, manufacturers, coaches, and trainers.

## Author

Raul Hernandez Ochoa, Founder, Do Good Work

- https://dogoodwork.io
- https://www.linkedin.com/in/dogoodwork
- https://dogoodwork.substack.com
- raul@dogoodwork.io

## Contact

https://calendly.com/rherocho/performance