most ads chase numbers (clicks, emails etc)
but I care about people.
that’s the difference.
when I run LinkedIn ads, I don’t aim for clicks or leads – I aim for relationships.
Here’s what that looks like:
Thought leadership ads
this ad format made LinkedIn ad easy for me. All I did was promote a simple GIF slideshow from my 30-minute training on scaling a high-profit agency.
the training covered:
- how to price for profit
- how to scale while keeping clients happy
- how to structure offers that work
I didn’t hold back – everything I’d teach a client was in that video.
people saw it, got value, and some
- led to DM convos to a phone call
- booked a call directly with me and became a client
key lesson #1 : give away real value, not surface-level fluff
Alright on to the tactical stuff, here’s the exact process I used:
- I asked people to comment on the ad to get the presentation
- when they commented, I replied manually: hey [name], here’s the link! (I made the message custom to them… to build a real connection)
- I then followed up consciously – some manual and some automated (gasp!) (I had at one point 97 people who were interested and for the life of me I couldn’t keep up with so had to do some light automation.
key lesson #2: the ads and trainings don’t close deals. relationships do.
the slow approach works
this approach isn’t for everyone.
it’s slow.
it’s deliberate.
but if you value long-term relationships over quick wins, this works.
Happy to answer any questions (don’t worry I don’t sell ads management)