PPC Ad Agency
the same as everyone else
“free account audit”
During the course of our conversation, the founder mentioned a unique thing he does for clients:
“I usually work to get them to double their sales page conversion rate first and once that works, I can scale up our advertising campaigns.”
New front end offer: “Double your sales in 30 days, or you don’t pay”
Next, we need to qualify this offer:
- Does this offer attract clients we can serve long term?
Yes, by delivering on the promise, performing the audit anyway, and building a relationship, they can tee up a 6-12 month agreement.
- Is this offer a blue ocean or red ocean offer?
Blue ocean, everyone else is targeting existing large accounts, not helping create future large accounts.
- Does this offer highlight their unique strengths/value prop?
Yes, you show results AND do something no one else does well in their industry: build relationship.
- Identify the unique transformation you can deliver on
- Make that the new front end offer
- Validate that the offer attracts the right clients
- Ensure the offer plays to your strengths