99.99% of businesses need #sales to survive. 


Let's tackle the issue of a "dry pipeline" by looking at frameworks  #ProductiveProfits


(Yes, you can design results - read carefully): 


First - what are your most important metrics for your sales process? 


For example: Leads,  MQLs, Sales Conversations, Proposals sent etc. 


***Step away from looking at the tactics or strategies***


Right now focus on the actual metrics that YOU (or your team) influence. 


Next - outline the actual activities that DRIVE your important sales metrics. 


For example, if a metric you influence is "LEAD", what activities are you doing to drive that metric forward? 


(This is where your strategies and tactics can play a role)


Do this for every. single. metric.  


Finally - who is responsible for each activity and how are they executing each activity? Is your team winging it or is there a proven practice? 


This is how you influence your sales by design.