Dear Digital Founder, 

99.99% of businesses need sales to survive. 

 

Let’s tackle the issue of a “dry pipeline” by looking at frameworks

 

(Yes, you can design results – read carefully): 

 

First – what are your most important metrics for your sales process? 

 

For example: Leads,  MQLs, Sales Conversations, Proposals sent etc. 

 

***Step away from looking at the tactics or strategies***

 

Right now focus on the actual metrics that YOU (or your team) influence. 

 

Next – outline the actual activities that DRIVE your important sales metrics. 

 

For example, if a metric you influence is “LEAD”, what activities are you doing to drive that metric forward? 

 

(This is where your strategies and tactics can play a role)

 

Do this for every. single. metric.  

 

Finally – who is responsible for each activity and how are they executing each activity? Is your team winging it or is there a proven practice? 

 

This is how you influence your sales by design.

 

It’s an honor to be a small part of your journey. 

 

Do Good Work, 

 

Raul

 

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