99.99% of businesses need #sales to survive. Let's tackle the issue of a "dry pipeline" by looking at frameworks #ProductiveProfits (Yes, you can design results - read carefully): First - what are your most important metrics for your sales process? For example: Leads, MQLs, Sales Conversations, Proposals sent etc. ***Step away from looking at the tactics or strategies*** Right now focus on the actual metrics that YOU (or your team) influence. Next - outline the actual activities that DRIVE your important sales metrics. For example, if a metric you influence is "LEAD", what activities are you doing to drive that metric forward? (This is where your strategies and tactics can play a role) Do this for every. single. metric. Finally - who is responsible for each activity and how are they executing each activity? Is your team winging it or is there a proven practice? This is how you influence your sales by design.