Building your sales playbook is a little like finding product market fit:
you have to iterate to find what works.
And no one else can do that work for you.
“Here’s my playbook, just copy it into your business”
simply doesn’t work.
Instead, look at the framework of what a sales playbook requires
1 – clearly define what you do
2 – know the core areas of your product transforms clients
3 – know who you serve and how to qualify them
4 – know when your solution becomes important to them
Then, it’s off to the races…
1 – Build your list
2 – Qualify your list
3 – Reach your ideal prospective client
Over these next several conversations, we’ll be diving into each part of the framework so you can build your own sales playbook.