It’s no secret your pricing will determine the health of your entire revenue equation and how much you can safely spend to acquire a new client (even if you don’t use ad spend, you are investing time, energy, tools, resources etc)

Pricing, as we’ve discussed in our conversations together, is influenced by your product/service’s value (and perceived value) and your positioning in the marketplace.

Simple Pricing & Positioning Case Study:

I’ve been quoted $3,000 to fix and edit my website. Not too bad. Not a huge need on my part. Would I pay more? Meh, maybe. Depends. Would I pay less? Of course. Why? My need and value of the “edits/fixes” aren’t that pressing.

One of the founders I’m supporting sells websites for $50,000-$100,000+. Why? His market depends on their website to be their primary salesperson. Even with an “economic downturn” they’re busier than ever.

Lesson:

Make your solution an artery to someone else’s business.