You don’t have a growth problem
or a client churn problem
or a team problem
most surface level problems are not the problem
If you’re like me, you have a belief problem
a *framing* problem.
Caused mostly by others
whose misguided beliefs influenced their actions
and in turn have given misguiding advice
which you believed.
Case Study 1:
there’s a group online right now that presumes your clients will leave in about 6 months
so the best thing you can do is plan for clients to leave and plan to replace them
because they think you have a churn problem.
Case Study 2:
one of my guys and pod guest runs a brand marketing company and doesn’t believe they have to replace their clients every 6 months or so
and in doing so, has kept clients for years (3-5+ years)
What problem shows up in your business because of your and your team’s beliefs?
What beliefs can you change in order to change course?