If you are delivering results to your clients – are you successful?
1 – You deliver results to clients one time – you got lucky.
2 – You deliver results to clients repeatedly – you’ve got a winning product.
3 – You create new ways of getting better results consistently – you’ve got a winning process.
The last is overlooked.
Most service companies stop at level 2.
Here’s how you can achieve level 3 by learning from one of the world’s greatest guitarists:
Joe Satriani is arguably one of the greatest and skillful guitarists alive.
Yet you probably never heard of him.
He’s not in the superstardom of the public eye like Clapton, Page, Hendrix, Van Halen, B.B. King, or Stevie Ray.
Yet he has sold over 10 million albums and has been creating new music for over 40 years and is still going…
He’s known to have multiple iterations of his best songs – upwards of 200+ different attempts to write the one song that would stick on his album.
So what does this have to do with your service and what can we learn from him?
You’ll know when you answer this question:
Are you focusing on selling a “one-hit wonder” or are you working to make something that will last?
Yes, your service solves a problem in the market.
But how are you improving upon your solution or solutionS.
Business is measured by results.
But regardless of the results, every result has a process that achieved that outcome.
How are you focusing on the process?
How might you refine it?
How can you gather market intelligence, client feedback and team synergy to improve your craft?
You have the power to focus on your process
and within the process, you have the power to:
– Create a greater impact: help clients at a deeper level & create new offerings to serve a larger market segment
– Increase your profitability: increase your fees for higher-end solutions
But you can only do this if you focus on the process.
One small action.
And see where it takes you…
Because it will take you, your business and your clients to someplace new and possibly better.